Welcome to my portfolio

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Masters of Science In Management, SMU

Management in Action Project: PepsiCo
- Four other students and myself were to work with Pepsi to revamp their onboarding and training processes. I designed an internal website for Pepsi that would allow them to train, connect, and communicate with employees at all levels of the company.
- Website
Data Analytics
- Groups of 6 were tasked with analyzing data and determining the answers to questions regarding consumers' mattress purchasing habits and whether or not "Best Rest" mattress brand should acquire "Sleep Cool", a new mattress on the market.
- Presentation 1, Presentation 2
Complex Problem Solving
- Our group of 5 was tasked with coming up with a solution to Disney's worsening reputation in the aftermath of their live action Mulan movie. Their thanking of the city that operates concentration camps for Uighur Muslims has caused intense backlash, as well as their push to keep Steamboat Willie under copyright protection for over 100 years.
- Complex Problem Solving Presentation
IT Operations Management
- This project consisted of 5 students working together to create a fictional situation in which determining the capacity constraints of a specific process would be necessary. Our group decided on a ski resort at which there were three different ski lifts that took different amounts of chairs to the top of the mountain, costed different amounts of money per chair, and costed different amounts to operate each day.
- Fo Sno' Mountain Resort

Veryable, Inc. is a Dallas-based startup that "changes the manufacturing equation." They provide a flexible labor solution to businesses by granting them direct access to high-quality workers at the click of a button, enabling higher productivity. In order for clients to understand what we do, the legality of our processes, and how we are different from a staffing firm, these graphics were used to ease the transition from a staffing agency to using us.

An internal marketing communications campaign for Lockheed Martin's employee donation program "Aero CARES," formerly known as "LM Aero Club."

Sonnet Insurance (1, 2, 3)

A three piece print advertising campaign for a Canada-based insurance company that focuses on optimism and adults who don't feel like grown-ups. Read the creative brief here.

The purpose of this campaign was to create a new slogan and look for the Blender Bottle Prostak. See the corresponding website we developed

A Marketing Plan for a fictional Nike product: finger guards to be used to prevent injury for football players.

Designed to encompass the ideals and atmosphere of Brewed, a local Fort Worth restaurant that has dubbed itself, "The Local's Living Room."

A media plan for Altoids that includes an executive summary, situation analysis, problem statement, creative brief, target audience, and media mix. It also covers reach/frequency levels of campaign, the media budget, scheduling/timing, and sales promotion tactics.

An advertisement designed to create awareness for the study abroad program at TCU.

An informational piece of marketing collateral to be given out at informational sessions regarding the Strategic Communication Major at TCU.

A profile piece of a classmate of mine, expanding on her experiences and views on cancer and how it impacts families and caregivers.

This news release contains a pitch, a radio commercial, and a fundraising email for a conference held every year.

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